KENYA’S MINISTRY OF YOUTH AFFAIRS, THE ARTS, AND SPORTS FORGES STRATEGIC ALLIANCE WITH NETFLIX

In a significant development for Kenya’s entertainment landscape, the Ministry of Youth Affairs, The Arts, and Sports, under the leadership of Cabinet Secretary Hon. Ababu Namwamba, EGH, convened a pivotal meeting with Netflix officials. The meeting, which took place on the sidelines of the State Of Film Industry Ke event, brought together key stakeholders in the industry.

Hon. Ababu Namwamba was joined by Mr. Ismail Maalim, the PS for the State Department for Youth Affairs & The Arts, Hon. Njogu Wa Njoroge HSC, Chairperson of the Kenya Film Classification Board, Mr. Joel Wamalwa, Ag. CEO of the Kenya Film Classification Board, Mr. Timothy Owase, CEO of the Kenya Film Commission, and Mr. Michael Pundo, CEO of Kenya Cultural Centre, which includes the iconic Kenya National Theatre (KNT).

The focus of this historic meeting was to explore and solidify collaboration between Kenya and Netflix. Ms. Shola Sanni, Director of Public Policy, Sub-Saharan Africa at Netflix, led the delegation from the streaming giant. Discussions centered around various aspects of content, including monitoring, moderation, regulation, and monetization.

This initiative signifies Kenya’s commitment to fostering a vibrant and globally competitive film and entertainment industry. The meeting represents a significant step toward harnessing the potential of digital platforms like Netflix to promote Kenyan talent and storytelling on an international scale. The future holds exciting prospects for the Kenyan creative industry, thanks to this promising partnership.

Stay tuned for more updates as this collaboration unfolds and paves the way for a new era of Kenyan entertainment on the global stage.